Expertise

• Marketing Strategy and Direction, Specialising in New Product Development
• Digital and Traditional Marketing Campaign Management
• Chartered Institute of Marketing (CIM) Approved Trainer in Digital Marketing
• Graphic Design and Content Creation Using Adobe Creative Cloud

I am particularly passionate about knowledge sharing.

Having amassed a wealth of skills and experience over a 25 year+ career in Marketing and Graphic Design, Lisa pursued a change of direction in 2019 and become a Chartered Institute of Marketing (CIM) approved lecturer in her chosen subjects.

Lisa divides her working time between education and industry experience, and believes the two complement each other perfectly. It allows students to gain current practice knowledge and being able to readily apply theory, and offers the fresh perspective of Gen Z to Lisa’s design and marketing.

As an Associate with Practice Solutions,Lisa has recently designed a set of bilingual annual reports for the National Adoption Service. Combining her design skills with marketing knowledge, Lisa worked collaboratively with the team to produce reports that engage with the target audiences both visually and editorially.

Additionally, as an advocate of CPD and process improvement, Lisa enjoys training colleagues in corporate environments.